Is LeaseCrunch Now Crunchafi?

Yes. LeaseCrunch rebranded to Crunchafi on June 25, 2025. It is the same company, the same lease accounting product, and according to the announcement the same pricing. The name is pronounced crunch-uh-fy, and the "afi" stands for accounting and financial intelligence. If you are looking at a vendor list, a proposal, or an engagement letter that still says LeaseCrunch, it is describing what is now called Crunchafi.

What the rebrand actually changed

Less than the name suggests. The company framed the change as a widening of scope rather than a product relaunch. LeaseCrunch had built its reputation on one thing, lease accounting for CPA firms, and the new name was chosen to stop the brand from being read as a single-purpose lease tool as the lineup grew beyond leases.

What stayed the same, per the company's own announcement: the products. The release said the transition would be seamless for current clients and that existing LeaseCrunch and Strongbox users would continue using the tools they already knew under the new brand identity. Worth noting precisely, because it is often reported loosely: the announcement addressed product continuity and did not say anything about pricing either way.

Strongbox, which came in through the company's merger with Finagraph in November 2024, moved under the Crunchafi brand rather than being retired. It is now marketed as Crunchafi Data Extraction, and it is worth knowing what it actually does, since the name misleads people in this context. Strongbox connects read-only to a client's accounting system, QuickBooks, NetSuite, Xero, Sage Intacct and similar, and returns formatted financial workbooks. It extracts bookkeeping data. It does not read lease documents.

What changed: the name, the logo, the domain, and the positioning. Support contacts, login URLs, and invoices carry the new brand. If you have bookmarks, saved vendor records, or accounts payable entries under the old name, those are the practical things worth updating.

Why vendors in this space keep renaming themselves

This is the second significant rebrand in lease accounting in about two years. LeaseQuery became FinQuery in February 2024, keeping "LeaseQuery powered by FinQuery" as a product name underneath. CoStar acquired Visual Lease in a deal that closed in November 2024. Now LeaseCrunch is Crunchafi.

The pattern behind all three is the same. These companies were built to solve one compliance problem, ASC 842 adoption, at a moment when every private company in the country had a deadline. That deadline passed. Private company adoption was required for fiscal years beginning after December 15, 2021, which means the land-grab phase is over and the growth has to come from somewhere else: adjacent products, adjacent buyers, or acquisition. A name that says "lease" and nothing else becomes a ceiling. Reading the rebrands as strategy rather than marketing tells you something useful about where these products are heading.

For buyers the practical consequence is annoying but manageable. Vendor comparison articles, review sites, and internal shortlists go stale quickly, and half the search results you find will use names that no longer exist. When you are evaluating, check the rebrand history before you conclude that two entries on a list are two different products.

What Crunchafi does

Crunchafi is cloud lease accounting software aimed first at CPA firms handling lease accounting for their clients, and also sold to companies, government entities, and fractional CFOs. It produces amortization schedules, journal entries, and the disclosures required under ASC 842 and IFRS 16.

Its government standard coverage is a genuine point of difference. Crunchafi supports GASB 87, GASB 94, and GASB 96, and a number of competing platforms handle only ASC 842 and IFRS 16. If you serve public sector clients, that narrows the field considerably. The company says it works with more than 750 firms.

The CPA firm orientation shows up in how the product is structured. A firm running lease engagements for dozens of clients has a different problem from a company managing its own portfolio: it needs to stand up many small entities quickly, keep them separate, and hand off work between staff. Most competing platforms were designed around the single company use case, which is why firms often find them awkward to run at engagement scale. If you are weighing options with that specific problem in mind, our guide to lease accounting software for CPA firms goes through what actually differs.

Does Crunchafi cost more after the rebrand?

The rebrand announcement promised a seamless transition on the product side and said nothing about pricing in either direction, so there is no public commitment to point at. It is also worth remembering that a statement made at a rebrand would not freeze prices permanently anyway, and more than a year has passed. Crunchafi does not publish dollar figures on its own pricing page. It states that lease accounting is priced per lease per year and routes you to a demo request.

Third-party software directories report entry tiers starting around $200 per lease per year for CPA firms and around $300 per lease per year for companies buying direct, with bundled tiers above those. Those are directory figures, not vendor-published ones, so treat them as a rough shape rather than a quote. We work through how per-lease pricing behaves as a portfolio grows in our breakdown of how much LeaseCrunch costs.

Does the rebrand change whether you should buy it?

No. A name change is not new information about whether software fits your work. The questions that mattered before still matter: does it cover the standards your clients report under, does the per-lease pricing model make sense at your volume, and how much of the work is still manual once you are inside it.

That last question is the one buyers underweight. Lease accounting software calculates. It does not read. Someone still has to go through each executed lease and its amendments and pull out the commencement date, the base rent and every escalation, the renewal and termination options, the CAM structure, and the incentives, then key those into the platform. On a real portfolio that reading and keying is the bulk of the hours, and it is the part that is invisible in a demo because demos start with the data already loaded.

This is why abstraction and accounting are worth evaluating as two separate purchases even when one vendor sells both. You can test lease abstraction against a Crunchafi engagement on one of your own leases, free, in a few minutes, and see the output quality before any platform decision is made. Firms that bill by the engagement feel this most directly, since the reading time comes straight out of realization on every new client.

What to do if your records still say LeaseCrunch

Update the vendor name in your accounts payable records and any procurement system, so invoices from Crunchafi reconcile against the right vendor and do not get flagged as a new supplier. Update bookmarks and saved logins. If you maintain an internal software register or a client-facing list of the tools you use, change the entry there too, since a client googling LeaseCrunch and finding a rebrand notice is a small, avoidable moment of confusion.

If you keep a central record of vendor agreements and their renewal dates, this is a reasonable prompt to check that the entry is current. Rebrands are exactly the kind of event that quietly desynchronizes a contract register from reality, which is the same reason it helps to keep every agreement and its key dates in one searchable contract record rather than scattered across inboxes.

The short version

LeaseCrunch is Crunchafi as of June 25, 2025. Same company, same product, same pricing at the time of the change, broader positioning. Nothing about the rebrand should change your evaluation on its own. What should drive the decision is standards coverage, how per-lease pricing scales at your volume, and how much of the lease reading you are still going to be doing by hand once the software is in place. Last updated July 2026.